No matter how hard you try to give your listing its uniqueness to make people click on it, you may still not be getting enough responses for your rental space. Here are some tips to help you make that great listing unique!
1. Don’t Upload Unnecessary Photos.
So, you’ve figured out that informative photos make a good listing. That’s an important step. But what you forgot along the way is that viewers who look at listings want to get to the meat right away and avoid the bones, so to speak. The average online renter looks at dozens of listings per website. So take our advice, and keep the pics of your cuddly pet to a minimum (they’ll get that it’s a pet friendly house if they see just one of those pics) and the same goes for multiple pics of the same object. Try sticking to the main rooms of the house, and no matter how many bathrooms, include just one pic. If your rental’s amenities are the most attractive part of the rental, include a pic of those amenities (a pool, gym/spa etc.) as the featured pic.
2. Avoid Tacking On Links
The description of your property is the most crucial aspect of the listing because it not only describes what is offered, but gives you a chance to sound sincere. After all, it is your initial contact with someone who might rent from you. Often times, landlords and hosts will insert a link to another site that has more information about the listing. If you’ve taken the time to create an account on a site, and create the listing, you don’t want to leave the job half-finished by sending the viewer to another site. What you’re basically saying is that you were too lazy to take the extra couple of minutes to finish the description or upload the pics. Treat every site as if it is the ONLY site in the world to list a property on. That way, EVERY one of you listings will sound as important as you think it is and you will sound like you care about who you rent to.
3. Be Concise
When giving too many personal details you run into several problems. First off, you may sound like a spammer if you give details about an unfortunate former roommate who was a “disaster” or stiffed you for rent. You can also come off as a bit rigid and uncompromising and scare away renters. Finally, and most importantly, people just don’t have enough time to read through an entire bio of every single tenant (that’s what meeting people in person is for). It’s always good to be as forthcoming as possible, but the major details are what you should focus on. Keep the focus on the space being rented. Renters will appreciate a genuine, honest and concise listing because it will sound sincere and business-like, which is what a rental situation is, after all.
Here is a great example of an informative yet concise description:
Hi there! I am a 29 yr old professional female looking for a friendly, easy-going, professional temp roommate to fill my 2nd bedroom in my 2 bed/1bath apt in West Hollywood. Rent is $875 + utilities (approx. $950 total). Must be respectful and friendly, clean and tidy but not OCD! OK to share bath. I am a young professional in the fashion industry; polite and easy-going who is friendly and respectful. I work long hours during the week (up early and in bed by 10 – so no visitors over during the week and must be quite after 10). I am a homebody during the week, cook at home and watch my favorite shows, but occasionally meet for happy hour or dinner with friends. On the weekends I am usually catching up on errands or going out with friends. I don’t smoke and drink socially. I also have a small, really cute and really sweet dog. Email me if interested. Happy hunting!
4. Specify Move in/out Date for Sublets and Short Term Rentals
The renter needs to know the broad strokes before coming to see a rental. If it’s a short-term rental, indicate the duration of the rental and what’s expected in terms of security deposits. Include the termination date of the lease if you’re subletting your space. Flexibility is a virtue many strive to have even for rental dates, but you don’t want the renter under the impression that the rental is much longer or shorter than it really is. For one thing, they may not want to renew your lease when it expires.
5. Indicate Size of Rental Space ONLY
Too landlords and hosts will brag about how big a shared house or apartment is. While the common areas are important to quality of life in the house, you must remember that they are called “common” for a reason. Most renters in roommate situations remain faithful to their rented living quarters because that is the only part of the house that is truly theirs. So, when listing size, be honest and indicate just the size of the room rented plus any closets. If you don’t have the means to measure exactly give a good faith estimate.